Posts Tagged ‘Tips’
Top Tips for Living with Outlook eBooks. Make working with Outlook faster and more efficient using these top tips and have more time for your real life.
Top Tips for Living with Outlook
www.kksmarts.com Mike Seddon, KKSmarts resident Adwords Professional recently held a Webinar where he talked through his favourite Adwords tips. This video shows the first of the adwords secrets. How to bring down your bid price and use Google’s measure Quality Score to your advantage. Rather than getting into a bidding war with your competitors, Mike explains how to use Quality Score to bring down the price of your clicks and force your adwords competitors to pay more for per click. For more Adwords Tricks look out for the other videos from this webinar or subscribe to this channel so that we can tell you when the new videos are available on YouTube.
People are bragging about how much money they are making from the Google AdSense affiliate program… But, you’ve been at it for awhile and you still haven’t seen a big commission check in the mail yet…
With these seven AdSense affiliate tips, you can increase your Adsense income… Up until now, no one has ever pointed out what may be preventing you from reaching your earnings objectives. Could it be that you’ve been given the wrong information?
We’ll look at seven mistakes that AdSense publishers make and how they should be handled. And don’t worry; the suggestions for improvement are within the AdSense terms of service so you won’t get banned from using them. After you are done reading about these mistakes, you should be able to identify if you need to make the necessary changes to your site.
So then, here are the seven mistakes AdSense affiliates make and tips to correct them…
(1) Creating Sites for the Purpose of Showing AdSense Ads
M.F.A. or “Made for AdSense,” is the other term which people use to describe a site which was built for the purpose of earning AdSense affiliate commissions. The primary purpose wasn’t to serve the people of a niche market online. No. The site was created for the owner to make easy money from people who click ads because there is nothing else of value on that site. No content, no real products being sold…
Tip #1: If you have a thin affiliate site, then start thinking about the market you are targeting and fatten it with information most helpful to them.
(2) Placing Ads on Blinds Spots
When the web was young, the 468 x 60 pixel banner ads where on almost every site…usually at the top before the real content below. They were effective back then, but Internet surfers have become so used to them being ads, that now a days they ignore anything in that location. So, placing AdSense ads in this region doesn’t get as many click thrus.
Tip #2: The best places to place your ads would be within the written content; however testing will give you a scientific answer to exactly where your site will get the most clicks.
(3) Making AdSense Ads Look Like Ads
People tend to ignore anything that looks like an ad. The AdSense Setup tab in your account allows you to change the colors of the words, borders and background of the ads you will place on your site. If you choose colors that clash with the colors of your site, then it will draw negative attention to those ads.
Tip #3: For your ads, you should use colors which blend in with the color and content of your site.
(4) Not Knowing Where a Click Came From
People aren’t using what AdSense calls “Channels” to help publishers track click-thrus. These channels are assigned by you and help you figure out if clicks are coming from a specific ad format, region of your web page or an entire site. With this click thru data, overtime it will help you determine which placement works out the best or which needs improvement.
Tip #4: Take a closer look at the features available on your AdSense Setup tab and start creating and adding channels to your AdSense ad codes.
(5) Optimizing a Site with the Wrong Keywords
Money from the AdSense program comes from advertisers who use Google’s AdWords advertising system. They bid on keywords for placement and one of the ways price is calculate is by how much competition there is for that search term. The greater the competition in general, the higher will be the price. Which means, AdSense affiliate sites that have content with those keywords will most like be paid higher for clicks. If a site is on a less popular topic, then those keywords will return a smaller commission.
Tip: #5: To increase the pay a click delivers, make sure the content you have on your site is appropriately optimized for the higher paying keywords. Many tools are available online to help you discover the profitable keywords or keyword phrases that should be on your site.
(6) Killing Potential Affiliate Sales
AdSense wasn’t meant to replace the income a website can generate with your main products or the other affiliate products you are promoting. The only exception would be if your site focuses on providing pure information. Having AdSense links will make it easier for any potential buyers to leave your site. You may earn a few cents when the visitor leaves your site, but you may have made a few dollars if the visitor stayed and turned into a buyer. Sometimes AdSense ads will out perform the product you are selling directly.
Tip #6: To find out if AdSense or your main product makes you more money, you have to do some testing and tracking.
(7) Not Collecting Opt-ins
Even before email marketing was born, a mailing list in the offline business world generated billions of sales for mail-order and direct marketing companies. Successful businesses online regularly collect opt-in email addresses to stay in contact with their customers and send them promotional messages to generate additional backend sales and profits. Many sites built to make money displaying AdSense ads don’t make the effort to also collect the email address of their potential customers. Try not to make that mistake.
Tip #7: Put up an opt-in form on your site and offer your visitors a free report related to the topic of your site so you can collect their email addresses.
Summing Up
These are the seven AdSense affiliate mistakes that when identified and corrected, can improve your click thru rate and overall site income. Once you’ve overcome the inertia to make these critical changes, soon you will be able to brag about the money you are making to people who doubted you could have a successful online business.
Copyright © 2008 by Leroy Chan, All Rights Reserved.
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Almost everyone has probably heard of AdSense by now, if not then I am pretty sure you have seen AdSense and may have not even known what it was. To explain AdSense, I must first tell you a little about ‘ AdWords ‘, Adwords is a Pay-Per-Click (PPC) advertising system that is available through Google the search engine. You create a small text ad, which is placed on Google’s search result pages, the ads match your websites subject or content. You bid or set a fee that you are willing to pay Google every time someone clicks on your ad, this is a great way to get highly targeted traffic that can turn into sales, subscribers, or whatever you are trying to achieve with your website traffic.
Now that I have explained Adwords, I can now tell you about AdSense. AdSense makes it possible for website owners to earn money by simply letting Google place ads on their web pages. Adsense ads can be either text or images, the ads can be altered to blend into the webpages, so they don’t make your site look junky or poorly designed. AdSense ads are highly relevant to the content of most webpages, for instance if you place AdSense ads on a webpage that sells Coins, you will get ads about selling coins or other coin related subjects. Every time a website visitor clicks on one of the AdSense ads on your webpage, you earn money, and every month after your first balance reaches one hundred dollars, Google will send you a check or you can have the money deposited into your checking account. The AdSense program is a great way to earn extra money if you have a website, it’s easy to make a few dollars every day, and some folks are making thousands of dollars per month doing it.
When I first started Adsense, I placed the ads on my webpages and it wasn’t very long until I had made a small amount of money, a few days later my account balance had grown even more. I was pretty happy, but I thought to myself, after reading a lot of articles, I am not making nearly as much money as others are making with AdSense, something must be wrong. Then I thought, maybe my website doesn’t get the traffic that the others are getting ? I chatted with a lot of people on the internet that were in the program, and I discovered that the amount of visitors I get, was higher than some of the traffic they receive. You may think that 200 – 400 unique visitors a day is low for website traffic, you are very wrong, the average website gets a lot less per day, especially if your website is only a few months old or is not optimized for the search engines, or it’s subject matter has a very low search demand.
If my website was getting a nice amount of traffic or visitors, why was my AdSense earnings so low ? The first thing that I discovered that was wrong was ‘ adsense ad placement ‘, that’s right, you have to study each webpage’s layout that you plan on placing the ads on. Wherever your webpage has sections or areas that grab and hold the visitors attention, this is a prime area to place a section of AdSense ads, in other words, place the ads on your webpages where folks will notice them. We are currently allowed to place up to 3 different AdSense ad sections or groups on each webpage. I found after some testing that the best places for my ads are, just under the title or sub-title, near the middle of the page, and near the end or bottom of my page. If you place one section of AdSense ads near the top of your webpage, folks entering your site will probably notice the ads, and if they scroll down a ways and theres more ads, that increases the odds that they will notice them also. Probably the best place to place one section of ads is at the bottom of your webpages, right after your last bit of text or interesting reading, but make sure you place the ads before any other links, because when visitors are ready to leave your site, they may leave by clicking on one of your ads, earning you money, and if you have other links showing before your ads, they may leave your site by clicking on one of them. So after I studied the layout of all my webpages, I went back through and repositioned the AdSense ads, almost immediately I noticed my earnings increased.
I left my webpages alone, and about three months later I received my first check in the mail, it wasn’t a lot of money but still for really doing no physical work I was very glad to get it. My earnings slowly started getting better and better after that first check, the next month I received another check, then the following month I got another and so on. After having been in the AdSense program for about 8 months, and chatting with more folks who were also in the program I found that my earnings were still low compared to some other people.
I then discovered another method that increased my earnings even more. I noticed that my ads stood out from the rest of my webpages text and content. I had always thought, I should make my ads a different color than my webpages background so folks would notice my ads, and click on them, I was totally wrong. Almost everyone that has been on the internet for any length of time, has become so accustomed to seeing banners and other flashy ads that almost everyone now has what is called ‘ad blindness’, that is, when they visit a site they are automatically turned off or they ignore anything that looks like an ad. I used the Adsense editor and I changed my ads background and border colors so they matched the background color of my webpages, and I changed the text color of the ads so they matched the text color of my webpages content. The ads blended in very well, to me they were barely noticeable from the rest of my webpage, but right away the number of clicks on the ads increased, and the earnings went up even more.
I left my webpages alone and for another couple months my earnings stayed about the same, I was content with the results, but my earnings were still not as good as some of the other folks who received roughly the same amount of traffic that I did. Then I found out that they had done something else to their AdSense ads, something that made the ads seem to really get peoples attention, they were placing images near the ads, it seemed adding images made the ads look unique and it helped make the amount of clicks on them rise. So I searched the internet and I found some little icons and images that matched the content of my webpages, and near where the Adsense ads were shown, I displayed the images by adding a simple html image tag. I asked google if adding the images was within the AdSense rules, and I was advised that they were fine as long as they didn’t make folks click on the ads, by this I mean, you cannot have a flashing sign that says, ‘ click these ads ‘, or you shouldn’t have a scantily dressed girl pointing to the ads saying ‘ make me happy – click here ‘ or stuff like that, just make some nice little images that pertain to your webpages content.
The next couple months or so, my earnings still continued rising slowly. By this time, besides my regular webpages I had been working on several BLOG’s pertaining to different subjects, so I thought I might as well place AdSense ads on all of my blogs also and make even more money. For a couple weeks my earnings went up quite a bit, and I was very happy, then all of a sudden, just like someone turning off a switch, my AdSense earnings plummeted. I was now making in a day, what I had made when I first joined the program, what the heck happened I thought to myself ? My traffic was still slowly rising, the number of clicks was rising, but for some strange reason, the earnings per click, (EPC) had dropped a lot, it was horrible.
Then I learned that Google had introduced a new feature or system into the AdSense program, called ‘smart pricing’, ‘smart pricing’ automatically adjusts the cost of an ad click. Using Googles system of analyzing AdSense data, if it shows that a click from one of your webpages is less likely to turn into an online sale, or other business result for the Ad publisher, the amount you earn per click in AdSense is greatly reduced. When ‘smart pricing’, was introduced, some AdSense users saw their EPC drop to as low as 3 cents a click, where before ‘smart pricing’, that same click might of earned them a dollar or much more, this was quite a drastic drop in earnings. What is horrible about ‘smart pricing’, besides the earnings loss to AdSense users, is that one site or webpage can trigger it, and once triggered by that one webpage, it effects your entire account and every webpage you have will now earn substantially less per click. Remember awhile back when I had added AdSense Ads to my BLOG’s, that seemed to be what had triggered smart pricing for me. The BLOG’s were on numerous subjects, but they were not business or real professional sites, so hardly any business results such as sales, occurred from folks clicking the ads on these sites. After I removed the Adsense ads from the BLOG’s, it took about a week, then I noticed that the EPC was once again climbing back up, yes the ‘smart pricing’, spell had been broken.
If you are thinking about trying AdSense, or if you are already in it, beware of the smart pricing curse, or if it has already effected your earnings, try removing AdSense ads from your webpages a few pages at a time, the smart-pricing system is evaluated each week, so it will take a few days to see if you have removed ads from the page(s) that triggered it.
By Robert W. Benjamin
http://www.rb59.com/software
Copyright © 2006
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